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g.Tula, Mendeleevskaja, 1, of.405a

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Ph.: (4872) 36-47-32
Fax: (4872) 700-646
E-Mail:mmc @ tdnt.ru
http://www.tdnt.ru

Services and the prices

Services and the prices

1 u.e. = 1 EUROS at the rate TSBRF
№№ Items. Kinds of works (services) Reference point of the prices Notes
1

The analysis of a position and prospects of the company in the market

Problems(tasks): advantages, lacks, opportunities, threats.

180 — 550 u.e. For 1 tov. Poses.

Term of execution(performance) — 3-4 weeks

The price depends on specificity of the company, geography of research and required completeness of the information

Methods: the SWOT-analysis
2

The analysis of demand of the goods in the market

Problems(tasks): a market capacity, elasticity of demand

500 — 1500 u.e. For one commodity group

Term of execution(performance) — 6-8 weeks

The price depends on specificity of production, region of the research, required completeness of the information, volume of sample

Methods: Statanaliz, panel researches, questionnaire of consumers and use of indirect parameters
3

The analysis of the offer of the goods in the market (the competitive environment)

Problems(tasks): Distribution of the market to shares, the analysis of distribution, advertising activity of competitors

500 — 1800 u.e. For one commodity position

Term of execution(performance) — 4-6 weeks

The price and terms of execution(performance) depend on specificity of production, region of the research, required completeness of the information.

Methods: audit of trade ("storcheking", control purchases, "single" references(manipulations)), the analysis of the data of monitoring of advertising and PR-materials
4

The analysis of consumers

Problems(tasks): segmentation of the market, positioning of mark

500 — 1200 u.e. For one commodity group

Term of execution(performance) — 6-8 weeks

The price depends on specificity of production, region of the research, required completeness of the information, volume of sample

Methods: statanaliz, group discussions, interview, questioning etc.
5

The analysis of consumer properties of the goods

Problems(tasks): the analysis of packing, sensitivity the price, development of the advertising concept

1000 — 3000 u.e for one commodity position

Term of execution(performance) — 6-8 weeks

The price depends on specificity of production, region of the research, required completeness of the information, volume of sample

Methods: group discussions, an expert estimation, "Halls - tests", questioning etc.
6

Modelling of marketing strategy

Problems(tasks): the Estimation of advertising samples, mediaplanirovanie, forecasting of effect

1000 — 3000 u.e. For one commodity position

Term of execution(performance) — 6-8 weeks

The price depends on specificity of production, a planned sales volume, region of research

Methods: group discussions, an expert estimation, mediaizmerenija, other.
7

Estimation of efficiency of efforts on promotion of the goods

Problems(tasks): Measurement of efficiency of advertising, PR and sales promotion, communicative and ekonom. Efficiency

1000 — 3000 u.e for one commodity position

Term of execution(performance) — 6-8 weeks
The price depends on specificity of production, a sales volume, region of research Methods: the Analysis of sales, interviewing, testing, indirect criteria
8

Presentation marketing (PM)

http://www.tula.marketcenter.ru/content/doc-2-4713.html
Direct contact of experts to a management(manual) and - or the top-manager with the purpose of Presentation of firm, goods / service, the offer.

600 — 800 u.e. For 1 region

Term — 2-3 weeks
The most effective direct advertising with an establishment of a feedback between the Customer and clients and with an estimation of the attitude(relation) of potential clients to the offer of the Customer.

Zondazhnoe research

Orientation concerning "passableness" of your offer in concrete region and the recommendation for his(its) updating. Formation klientskoj information base

200 — 300 u.e. For 1 region

Term — 1 week
Allows to lower the general(common) expenses at the subsequent stages of works and to generate klientskuju base of the Customer on the given region (the list of the regional companies satisfying the basic attributes of your potential partner)
9

The Kon'junkturno-price analysis

The price review

The analytical report of the information under the prices for the certain kinds of production (services) at the moment of research

30 — 90 u.e. For one commodity poses. In 1-st region (area)

Term  — 2-3 weeks
The price depends on specificity of production, region of research and required completeness of the information

Price monitoring

Dynamics(changes) of the prices on a commodity position for the certain period of time, switching: the information under the wholesale, retail, maximal, minimal, average prices, the basic sellers, manufacturers and consumers

5 — 10 u.e./mes. For 1 tov. poz.v 1-st region (area)

The preparatory period 1 month

Term of the contract — not less 6-ти months, switching 1 month of the preparatory period

The price depends on specificity of production, region of the research, required completeness and a regularity (week, month) information

The tactical information(inquiry)

The address information on manufacturers of the goods, the characteristic of the goods, the wholesale, maximal, minimal, average prices, conditions of deliveries, the basic sellers, manufacturers and consumers in region.

120 — 300 u.e. For 1 commodity poses. In 1-st region

Term of execution(performance) — 4-6 weeks
The price and terms of execution(performance) depend on specificity of production, region of the research, required completeness of the information

200 - 300 u.e.

The general tactical information(inquiry) on Russia without detailed elaboration on regions
10

Audit of marketing

- Revealing the missed benefits from insufficient application of a complex of marketing

- Development of adequate marketing strategy and tactics of the enterprise

The price is defined(determined) individually

 
11 Marketing of internet-projects

The price is defined(determined) individually

See also undressed http://tdnt.ru/db/it
12

Researches of mass media

  1. Commercial portrait of MASS-MEDIA
  2. The analysis of an audience of MASS-MEDIA
  3. Attitudes(relations) to advertising and preferences
  4. Rating of MASS-MEDIA

150 — 300 u.e. For 1 kind of MASS-MEDIA

The price and terms of execution(performance) depend on specificity of MASS-MEDIA, region of the research, required completeness of the information and depth of research
13

Performance of field stages of researches on subpodrjadu

Quantitative and qualitative target researches under questionnaires of the Customer


Interrogations, interv'juirovanie, tests, the analysis of official statistics and t.p

Street interrogations on representative or target sample

1,5 - 3,5 u.e. For the questionnaire

The specified prices are rough and quantities(amounts) of groups in session, shares of target group depend on the size of questionnaires, character of sample, duration of groups and interview, etc.

Questioning (interrogation) of the population on a residence under the ready questionnaire

3-5 u.e. For 1 questionnaire

Telephone interrogation of the population

1-2 u.e. For 1 questionnaire

Telephone interrogation on the enterprises

2-3 u.e. For 1 questionnaire

Expert interviews to heads and - or experts of the enterprises

8-30 u.e. For 1 questionnaire

Deep interview to the population

2,5-3,5 u.e. For 1 questionnaire

The organization of focuses - groups

( rekrutment, a premise(room), the equipment, cartridges, gifts to participants, tea / coffee)

200 — 300 u.e. For group

14

Preparation of analytical reports on the basis of ready sample R-TGI

Monitoring of style of life and consumption in Russia, spent by the company

Consumption of 1-st commodity group: marks, volumes, packing, places of purchases

  The prices for reports appoints COMCON

Social - demographic characteristics of consumers of category / mark (segmentation)

 

Style of life of consumers

 

Media preferences

 

The full report with dynamics(changes) of consumption

 
5.1

Complex of services in the organization of representation of firm in Internet

  • Creation and support of a WEB-site
  • Accommodation of the information in a network and on search servers
  • Advertising support of a WEB-site
  • Delivery and adjustment of computer systems

The price contractual

Cost of service depends on complexity of the project, the list of decided(solved) questions and is defined(determined) by the contract
5.2      
5.3

Informatsionno-consulting support of business

Selection of information materials for planning new directions of business

( engineering, technology, production, the equipment, raw material, the basic suppliers, competitors, consumers, a price level etc.

1 500 — 5 000 rub for one selection

 

Development of offers and recommendations for a choice to the most perspective directions of business

3 000 — 9 000 rub

 

Development of business - plans by typical techniques

4 000 — 12 000 rub

 

Development and promotion of the investment project

From 25 000 rub

 
5.4

Assistance in development of the international communications(connections) through the international network of the Bureau of Development of Cooperation — (BRE) and subcontractings

Accommodation of the business offer in network BRE

190 rub per one month

The system is created by the European Union in 1973 and has more than 1000 correspondents in 76 countries of the world

Term of accommodation not less than 6 months

Purposeful search of offers in network BRE on the given subjects and for the certain period of time

350 rub for one sample

Granting of the contact information from base BRE

350 rub for one sample

5.5

Information subscription service

News of the financial and share markets, the legal information, exchange rates, kommerch. Offers and t.p

150-250 rub/mes for 1 database

Periodicity and the price — according to the concrete Contract
5.7

Granting of an address information

Search and granting of the contact information on firms from various Databases by various criteria of search: made production or the service, consumed raw material and (or) completing, offers of sale and purchase of certain production (services). Other information from network Internet

800 — 2500 rub for one information(inquiry)

The price of service depends on volume and the maintenance(contents) of works





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