For whom and what for the business - plan is necessary?
The business - plan - the scheduled document, and process of development of the business - plan one of kinds of planning.
Authors clearly represent, that at a word "planning" many our readers have negative emotions. However, do not hurry up. One business, for you others and absolutely "plan" another when you, and anybody another except for you, plan the future. You see planning is a process of creative judgement of future your enterprise (business). At this time, you decide: in what direction to develop to your business and as quickly, how to reach(achieve) objects in view and what to make, to reduce possible(probable) unexpectedness and risks, how to operate a situation as a whole. In other words, effective planning is a process of statement of the purposes (problems((tasks)) and development of the actions providing their achievement. Large firms require such planning both beginning(starting) businessmen, and growing or already. The business - plan - necessarily written document summing business opportunities and prospects and explaining as these opportunities can be realized by an available command(team) of managers (managers). The written statement of the business - plan does(makes) process of his(its) development by more effective, and the plan - systematized and compressed.
Mastering by art of development of the business - plan is necessary, at least, by virtue of the following five reasons:
- First, new economic conditions demand new businessmen and enable them to try to realize the " enterprise bents ". However, many of these people never supervised over any commercial enterprise and consequently extremely poorly represent all circle of the problems connected to business in conditions of market economy;
- Second, the varying economic environment puts also skilled Heads of the enterprises before necessity differently to count the future steps and to prepare for unusual it(him) to struggle against competitors in which there are no trifles. Besides, old experience is received by them in conditions of a command - management system of managing and, faster, can be appreciated negatively, than positively (a habit to expect a command(team) "from above", lack of initiative, the irresponsible attitude(relation) to " another's money ", artificial survival rate of the unprofitable enterprise etc.);
- Thirdly, the business - plan is a link between the organizer of manufacture and the investor. If the businessman expects not only for the means, and wants to involve means from the party(side) that is to interest potential investors including foreign, to enclose money in offered business, it is necessary to prove to them efficiency of such investment to show. Your ability to think realistically and to estimate all possible(probable) aspects both positive, and negative, uses инвестируемых means.
If you address for necessary means in bank. You also need the business - plan which will help to convince the banker of reliability of an investment of means, in a reality of returning of the credit given out to you and receptions of the own profit. In this case the business - plan is the document " on sale " for reception of the capital. In the "sold" business - plan it is necessary to change accents(stresses) some, for example, necessarily to bring in the basic biographic data of prospective managers, data on their formation(education) and an operational experience. Such information is key for potential investors. Actually, many western authors consider(examine) this applicability of the business - plan as the basic for any company requiring for attraction of the capital. In modern it is high a competitive economic environment the high-quality qualified business the plan it is absolutely necessary. Anyone who asks money for the business, should have such plan. As the document " on sale " the business - plan should convince investors, that the new businessman has really defined(determined) the opportunities, has enterprise and administrative talent to use these opportunities and has realistic enough, coordinated program of reception of profits and achievements of objects in view in time. And if extra means are not necessary for you? If you have the sufficient capital to open own business without attraction of investors from the party(side)? Whether the business - plan in this case is necessary? A starting point in any business is the situation when somebody in writing states the plan for development of an affair and somebody gives money to realization of this plan. These two "somebody" can be the same person. However, and in this case the business - plan is necessary. It is necessary to divide(share) two processes: planning and investment. The businessman having means, should write the business - plan not " on sale ", and for itself. In this case you receive the advantages described below (fourthly, and fifthly)
- Fourthly, the business - plan will allow, first of all, to you clearly to see prospects of your business to estimate an existing economic situation and your opportunities, to define(determine) effective directions of development of the company and all necessary actions on achievement of objects in view, to analyse the ideas, to check up them разумность and realness. In this connection valuable is not only an end result of this scheduled work - the completed business - plan, but also process of development of the business - plan. All involved in him(it) receive fine experience of the future joint activity and dialogue, and also the proved motivated sight on prospects of development of business.
- Fifthly, the business - plan will serve for you and your employees as the standard with which you will verify results of practical activities on his(its) realization and to bring in this activity necessary corrective amendments. It(he) precisely will allow employees to understand the problems(tasks) and to see the own personal prospects connected to the general(common) business for all, to estimate the personal contribution to achievement of objects in view. The business - plan appears useful to an establishment of priorities and individual working tasks for the first year of work of the enterprise.
Consider(examine) the developed business - plan as " a card(map) of flight ", determining the most desirable, optimum on time and the least risky route of achievement of the planned purposes. However, numerous factors, including such as " unexpected change of weather " the planned plans considerably can change. For beginning(starting) companies practice of a deviation(rejection) from planned business - plan a route is usual. Try to expect possible(probable) deviations(rejections) to develop " spare variants " and to prepare "alternate routes". You see, finally, for a long time it is known, that " плох that plan which does not suffer(bear) updatings ".